EasyJet A No Frills Airline Assignment Example | Topics and Well Written Essays - 2000 words

EasyJet A No Frills Airline - Assignment Example Business level strategy means the vital decisions which are implemented by the company for a long period of time. It affects the business operational activities. These strategies help the company to gain competitive advantages in the market. Companies can focus on individual customers by implementing this strategy (Assael, 2005). EasyJet low cost business process provides many competitive advantages to the business. â€Å"No frills† strategy helps this airline company to earn a good amount of profit from its business. It attracts a large number of passengers, who contributes a lot in business growth of the company. A model of competitive advantage will show a clearer picture. The diagram below shows resources coupled with capabilities and competencies will lead to cost advantage which in turn paves the path of value creation. The competitive strategy used by EasyJet contributes a lot in its growth and success of the company. By this strategy the firm improves its performance and makes its performance better than its competitors. It helps the company to earn more profit. This competitive strategy of the firm creates high economic value which beats its competitors (Assael, 2005). EasyJet low cost strategy offer low fares service to its customer. In its generic strategy the company follows cost leadership process (Assael, 2005). The company believes in the thing that it can make money flying its aircraft three times a day by maintaining low cost (Baker and Hart, 2008). For this reason the firm operates its flight service approximately in 600 routes covering 30 countries. It operates its business in a limited market space. This competitive strategy contributes a lot in developing its business position in the market. EasyJet operates its business in a large scale. This helps the company to lower its business cost for economies of scale. The firm has expanded its market for globalizing its business operation. Its primary